Not sure what an op/ed is? Trying to figure out if you should hold a news conference? Preparing a media kit but not sure what to include? Check out this resource which answers the questions What is it? What does it do? When do I use it? and How do I use it? for each of the following media-related tools:
- Ads
- newspaper, radio and TV
- Columnists
- Gimmicks and Non-news Items
- Editorial Board Meetings
- Letters to the Editor - Media Briefings
- Media Calls
- Media Kits
- Media Lists
- News Conferences
- News Releases
- Op/Ed Pieces
- Photo Releases
- Public Service Announcements
- Research
- Staged Events
- rally, public demonstration, fundraiser
- Video News Releases

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