This handbook provides practical guidance, advice and signposts for further information to those interested in how to make stakeholder engagement more effective and beneficial for the organisation and its stakeholders. Whilst Volume 1, "The Guide to Practitioners' Perspectives", provides engagement practitioners with an overview of the perspective of various stakeholders on stakeholder engagement, this Practitioner's Handbook ­ Volume 2 of the manual ­ is aimed primarily at corporate practitioners. In addition, large portions of this Handbook may also be of use to practitioners from any other type (i.e. non-business) of organisation. The hope is that a wide spectrum of users can take it up and adapt its recommendations to their own circumstances.

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Contents

WELCOME | Introduction
    Opening note
    Why engage
    What is in this handbook
    How to use the handbook
    Principles and standards for stakeholder engagement
    Process summary
STAGE 1 | Think strategically about engagement
    P1: Mapping your stakeholders
    P2: Setting strategic objectives for engagement
    P3: Identifying issues
    P4: Prioritising stakeholders and issues
STAGE 2 | Take time to analyse and plan the engagement
    P5: Reviewing your progress
    P6: Learning from others and identifying potential partners
    P7: Assessing your current engagements and drafting stakeholder specific objectives
    P8: Understanding and learning about stakeholders and their representatives
    P9: Checking for resource commitments and defi ning “margins of movement”
    P10: Creating an issue focused plan for stakeholder engagement
STAGE 3 | Maintain and strengthen the capacities needed to engage effectively
    P11: Strengthening your company’s ability to respond
    P12: Developing the internal skills and characteristics needed for stakeholder engagement
    P13: Consider your stakeholders’ requirements for engagement
STAGE 4 | Engage with your stakeholders in ways that work
    P14: Identifying the most effective engagement methods
    Common Stakeholder Engagement Approaches
    P15: Designing the engagement process
STAGE 6 | Take action and review the engagement
    P16: Creating a plan for action
    P17: Reporting back and giving assurance to your stakeholders
    P18: Reviewing the engagement process
ANNEX
    Jargon buster
    Further resources
    Bibliography
    Further acknowledements