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Marketing 101 - Co-op Marketing Basics

2:00pm to 4:00pm Pacific Time
212 - 1737 West 3rd Ave

Marketing is something every business needs to do, and it’s something that you can do differently as a co-op. Join other co-operators to explore ways to market the co-operative advantage that we know and love, and learn from some success stories of other co-ops that have used the way that they work to make a marketing difference.

Register here

Start Marketing the Co-op Advantage

Marketing is something every business needs to do, and it’s something that you can do differently as a co-op. Join other co-operators to explore ways to market the co-operative advantage that we know and love, and learn from some success stories of other co-ops that have used the way that they work to make a marketing difference.

Tips and Tricks

This two-hour workshop will be led by a panel of representatives from co-ops with marketing skills, and will focus on tips and tricks of the trade.

You will explore:

  • Just what the co-op advantage is, and how to use it as a key marketing strategy
  • Use of social media for co-op marketing
  • Web-based marketing
  • Member marketing
  • And more!

Attend in-person or via teleconference.
If you can't make it to the workshop in person, BCCA training sessions are available by webinar or teleconference. We'll make it happen.

Manitoba's Amalgamated Rural Region: A Step Forward?

1:00pm to 2:30pm Central Time

Free Webinar

Following several decades of losing population, more than 80 communities in Manitoba fell below the minimum requirement of 1000 people to maintain their municipality status. In 2012, the Provincial government responded by an initiative of modernizing rural municipalities, with particular interest to smaller municipalities in the southwest. The amalgamation initiative was informed by applied research that examined functional economic regions as possible local boundaries. Based on where residents live and work, new rural regional municipal amalgamations were proposed. These findings along with provincial activities and resources shaped the process, while requiring local decisions, which resulted in 47 municipal amalgamations. This presentation will provide details related to the functional economic regions and overview the amalgamation chronology.

Discussions will include how you might characterize this initiative, including for example, was this initiative a marriage of top-down and bottom-up or was it an example of a negotiated approach where two levels of government played their own roles or was it simply an imposition on local autonomy?

Register now

RSVP by December 12, 2014

Presenting is Dr. Bill Ashton; the Director of Brandon University's Rural Development Institute (RDI). Bill continues to advance research and discourse on public policy, with particular interest in policy development processes.  His career as a practitioner and researcher has taken him across Canada and elsewhere, and he is currently active with topics of immigration, welcoming communities, and economic development in rural, northern, and remote areas.  Community based projects that contribute locally and provincially to economic, social and environmental development are important touchstones in Bill’s knowledge and experience.  He strives to work toward opportunities and develop partnerships that will make a difference within many organizations at different geographic scales and contribute to sustainability.

Working in Complexity: A Case for Upside Down Thinking

11:55am to 1:00pm Eastern Time

So many great minds working in community development are talking about the need to change, the urgency to transform services and operations in ways that not only fit our chaotic environment but influence its future as well. We tend to be rather good at seeing what should change and why, however, life becomes much more difficult when trying to figure out the how.

Upside Down Thinking is both a mindset and a tool that we can use to challenge the things that are so true for us that we don’t even question them anymore. It is a cognitive-creative methodology and is about more than crafting inquiry; it goes further to pose new realities or potential realities that run contrary to how we think and how we see our own identities within the context of our work.

Join Tamarack Thought Leaders Mark Holmgren and Elayne Greeley on January 22nd as they take a closer look at how what we create can stop us from creating, how what we think is good sometimes actually has negative impacts, and how we can become more innovative in our work by using purposefully ambitious thinking.

Register here

Speakers

Mark Holmgren’s consulting practice has delivered social housing, strategic plans, new programs and services, innovations, evaluations, and research and analysis for a wide variety of organizations and departments including governments, human service agencies, funders, arts and culture groups, health organizations, educational institutions, and faith communities.

In early 2014, Mark was recognized by Tamarack Institute as one its national thought leaders and appointed to the Mayor of Edmonton’s Task Force on Eliminating Poverty.

Currently he is the CEO of Bissell Centre, a position he has held since the spring of 2011.

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Possibility aficionado, big picture thinker, collaborative team player, unabashed optimist and lover of natural history, that's Elayne Greeley in a nut shell along with all that ​i​s exciting and messy. By day Elayne has the privilege of working with a grand group of career practitioners and their ​community agencies in a partnership called CCEPP in St. John's, Newfoundland (www.ccepp.ca). She arrived at this work from the cultural sector and inserts as much creativity as she is allowed to by hosting groups differently and driving curiosity and learning within ​the sector.

Policy Priorities for CED

Public policy is a key focus for CCEDNet.  Since our first National Policy Forum in 2001, we have actively engaged our members in identifying the most strategic policy changes that would create a more enabling environment for CED and contribute to stronger, more inclusive communities.

In anticipation of the 2015 federal election, CCEDNet's Policy Council has updated our policy priorities and we sought your input. 

This session was an opportunity for CCEDNet members and others to provide feedback on the proposed new priorities, and consider strategies for getting CED into party platforms for the election in 2015.

Download the Draft National Policy Priorities

PRESENTERS

Diana Jedig, Ontario Association of Community Futures Development Corporations (OACFDC)

Diana is CCEDNet Board Chair and represents CCEDNet on the People-Centred Economy Group, a national coalition of leading groups in the social economy, CED and impact investing fields.  She has been Executive Director of the OACFDC since 1994, she volunteers on the Board of the Community Futures Network of Canada and is a founding member of The Ontario Rural Council (now the Rural Ontario Institute)

David LePage, Accelerating Social Impact CCC

David is a member (and past Chair) of CCEDNet's Policy Council.  He is a Principal with Accelerating Social Impact CCC, Ltd. (ASI), one of Canada’s first incorporated social purpose hybrid corporations. Through ASI David provides direct support and strategic advice to blended value businesses, social enterprises and social finance developments. He is involved in multiple public policy initiatives and research projects to support the social enterprise ecosystem across Canada. ASI is a partner in launching and building the Buy Social Canada campaign.  He is the former Team Manager of Enterprising Non-Profits, where he led the effort to expand the enp social enterprise development and training model across Canada. He initiated Canada’s first Social Purchasing Portal in 2003.

ADDITIONAL RESOURCES

Rural Development Knowledge Exchange (KX) – the Role of Philanthropy in Rural Development

10:00am to 11:00am Eastern Time
1 Stone Road West, Conference Room

Dr. Ryan Gibson, a researcher from Saint Mary’s University, Halifax, Nova Scotia, will be presenting (via video) the results of two studies investigating where philanthropy, rural development, and public policy come together in rural Canadian. Ryan will share the research findings showing the:

  • substantial financial capital held by community foundations in rural Canada;
  • creation and influence of local-based funders;
  • re-balancing of the relationships with government; and
  • disconnect between philanthropy and other local actors with similar local priorities.

We hope you can join us in person or via webinar at this Rural Development KX event.

To RSVP:

Contact Elin Gwyn: elin.gwyn at ontario.ca or Ramona Cameletti: ramona.cameletti at ontario.ca

Session Description

Rural communities are at a critical turning point in Canada. Rural communities and regions have witnessed decades of dramatic changes: the dismantling of rural institutions, the out-migration of young people and skilled labour, economic restructuring, and the continued investment on infrastructure to bring resources out of rural areas. Rural regions, and consequently their development, have largely been viewed as being dependent on external actors and funds. External actors have largely taken many forms, such as provincial agencies, federal agencies, and the private sector. Philanthropy, through the platform of community foundations, provides an opportunity for rural regions to utilize existing local resources to facilitate sustainability and revitalization. Community foundations, as one type of registered charity, can play a substantial role in rural and regional development.

Philanthropy through community foundations is explored as a mechanism to facilitate and sustain rural development. This discussion shares findings from two research initiatives investigating the intersection of philanthropy, rural development, and public policy in the Canadian context. The findings focus on: the substantial financial capital held by community foundations in rural Canada; the creation and influence of local-based funders; the re-balancing of the relationships with government; and the disconnect between philanthropy and other local actors with similar local priorities. The research findings enhance our current understanding of philanthropy and its potential roles in regional development.

About the Facilitator

Ryan Gibson is an Assistant Professor in the Department of Geography and Environmental Studies at Saint Mary’s University in Halifax, Nova Scotia. Since 2009, he has served on the board of the Canadian Rural Revitalization Foundation/Fondation canadienne pour la revitalisation rurale (www.crrf.ca), serving as President from 2012-2014. CRRF/FCRR is a national non-profit charity focused on enhancing the lives of rural Canadians. Ryan also serves as an elected board member with the Canadian Community Economic Development Network and holds appointments with the Rural Development Institute (Brandon University), the International Centre for Northern Governance and Development (University of Saskatchewan), and Assiniboine Community College.

Manitoba Rural Economic Structure and Trends: An update

10:00am to 11:30am Central Time
Free Webinar

An analysis of Manitoba’s Economic structure suggests:

  • 35% of Manitoba’s GDP (Gross Domestic Product) is generated in non-metro areas. At the Canada level, non-metro areas contribute about 30% of the GDP.
  • Within non-metro Manitoba, the goods-producing sectors generate about 43% of the GDP, compared to 29% of Manitoba’s overall GDP being generated by the goods-producing sectors.
  • The four largest sectors in non-metro Manitoba in terms of employment are: - Health and social assistance; wholesale and retail trade; manufacturing; and agriculture.
  • Manitoba’s agricultural GDP ranks 5th among Canadian provinces and Manitoba’s share has been declining slightly which means other provinces are growing slightly faster.

What are the structure and trends of these economic changes in Manitoba and how might they impact the province's economic strategy and your work?

On December 10th, founding editor of Rural and Small Town Canada Analysis Bulletin, retired from Statistics Canada and also past-chair of OECD Working Party on Territorial Indicators, Ray Bollman, will present an online webinar to discuss the significance of Manitoba rural economic structure and trends looking at its national and provincial implications.

Register now

RSVP by December 8, 2014

Born in Moline, Manitoba Ray holds a B.Sc and M.Sc in Agricultural Economics from the University of Manitoba, a PhD in economics from the University of Toronto, and he is a Brandon University Research Affiliate.

Audience: Policy Makers, EDOs, NGOs, CDCs, Business owners, Mayors, Researchers and Academic Communities, etc.

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