Most non-profit groups want to be better known, but few have the resources to do advertising. But all is not lost; there is a way to tell people about who you are and what you do--for FREE--by working with the media. Many non-profit organizations don't know how to get the media's attention. They don't know how to write a press release, when to send it or who to send it to. They are also ill-equipped to help a reporter who calls looking for information.

Through this workshop, veteran communicator John Longhurst will help you learn how to get the media's attention, know what reporters are looking for in a story, and provide practical information about how to write a press release, when to send it and who to send it to. He'll also offer tips about being interviewed, how to hold a news conference, what to do when a crisis occurs, and other media strategies.

Joining John will be Boris Hrybinsky, Entertainment & Life Editor at the Winnipeg Free Press; Terry MacLeod, host of CBC Information Radio; and Janet Stewart, host of CBC TV News at Six. Make sure you bring some business cards and story ideas to share with them!

John's book, Making the News: An Essential Guide For Effective Media Relations (Novalis), is included in the workshop fee.

Who should attend?

Exec Dir, Special Event Coord, Fundraiser, Marketing & Promotions Mgrs

 

"If you've been wondering why your group or issue isn't getting the media coverage you'd hoped for, this manual could provide a remedy. It's especially good on how the media work, on what we look for in stories and on how to create the genuine human interest that will catch a journalist's attention. If more groups, non-profit or not, followed its practical no-nonsense advice, my job would be easier to do."

Terry MacLeod, Host, Information Radio, CBC Winnipeg

 

Date:

Wednesday, October 14, 2009
9:00am - 4:00pm

Workshop Location:

Volunteer Manitoba Training Room, 2nd Floor
5 Donald Street South
Winnipeg MB

Fee: $125 (includes materials and light refreshments)

Facilitator:

John Longhurst (facilitator info)

 

For Information:

Delores Jansen, Registration Coordinator
phone: 204.477.5180 ext 221 (toll free) 888.922.4545
email: vmregister@mts.net

Cancellation and final registration date: 7 days prior