Capturing Your Co-operative Advantage

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Date: 
15 January, 2014
Start Time: 
12:00PM

Don't miss out on this wonderful opportunity to hear from TWO great speakers at our next webinar learning event. Our speakers will highlight the importance of integrating and marketing your co-operative advantage; they will provide you with the proper tools and methods to engage your co-op stakeholders and distinguish your co-op brand from the rest of the competition.

[ register here ]

The "MOCA" Strategy

Georgina Whyatt of Oxford Brookes Univeristy will be presenting on the Marketing Our Co-operative Advantage (MOCA) Strategy . Webinar attendants will understand how to implement this as a marketing strategy and what organizational factors in your co-op can enable you to capitalize on your co-operative advantage. Applying MOCA to your co-op business is very much the responsibility of all levels of the co-op and not simply the marketing team.

The MOCA Strategy Presentation will highlight:

  • Understanding the core elements of MOCA
  • MOCA's relevance to co-ops of all sizes and types
  • Why implement it as part of a marketing strategy?
  • What organizational factors enable/ hinder its implementation?
  • How to address the challenges to your co-op's MOCA strategy

Creating a Co-operative Identity Online:

In today’s wired world, the internet is the single most important tool for marketing your business or organization. For co-operatives, this means more than just marketing their goods and services: it also means promoting what makes co-ops different from other enterprises.

Donna Balkan,has researched the extent to which Canadian co-operatives reflect the co-op difference on their websites, and the results may be surprising.

In her presentation, she will talk about:

  • Why it is important for your website to reflect co-operative values and principles
  • The Co-operative Identity Web Index (CIWI), a tool for measuring online co-op identity.
  • Best practices in promoting co-operative identity online, including co-op websites and social media sites from Canada and beyond.
Host: 
Saskatchewan Co-operative Association
Webinar  --
Canada