There is a growing belief that businesses must do more than create value for shareholders. Non-profits and government cannot address current and future societal and environmental challenges without corporate involvement. If you are a startup looking to create value beyond profit, then you will want to learn about Certified B Corporations. This new type of corporation uses the power of business to solve social and environmental challenges. These types of certifications are ideal for raising capital from socially conscious investors.

 

Join us as Joyce Sou, Manager of B Corporations and Social Impact Metrics at the MaRS Centre for Impact Investing, discusses how Social Venture Connection (SVX) is helping capital flow for social impact ventures.

Joyce leads the Community Development of B Corps in Canada and supports different initiatives that help social ventures to obtain impact investment. Her previous life included eight years at KPMG as a Manager of Assurance Services in the Consumer Markets Group. She also spent time in South America as a volunteer advisor to a local entrepreneur in Chile through the Endeavor Global program. Joyce is a partner at Social Venture Partners Toronto (SVPT) and serves on the Investment Committee, as well as the Advisory Team to selected investees. She holds a BComm from Queen’s University and is a Chartered Accountant (CA).