Senior Communications Manager
Location: Ontario preferred
Ideal Starting Date: late-September
Annual Compensation: $60,000 + $1,000 health and wellness allowance
Term: One-year full-time contract, with flexibility and opportunity for renewal
Reports to: Executive Director
To apply, please send your resume and cover letter to info@GreenPAC.ca. We plan to begin interviews on September 9th.
About GreenPAC
GreenPAC is a non-partisan, non-profit organization working to build and support environmental leadership in elected office. We do this in three ways: (1) We help elect environmental leaders of all major parties running for office and have run successful endorsement campaigns in the Federal (2015, 2019), Manitoba (2016), B.C. (2017) and Ontario (2018) elections; (2) We run a Parliamentary Internship for the Environment program, now in its third year, which places interns with MPs to support environmental leadership on Parliament Hill and helps prepare young Canadians for careers as environmental champions; and (3) We work with individuals and community groups across the country to build local civic engagement with elected officials on the environment (this is a new program area for GreenPAC, stemming from 2019’s 100 Debates on the Environment).
GreenPAC is an ambitious, curious and creative group with a good sense of humour. We want our work to be rewarding and fun. We currently operate as a virtual team, with members in the Toronto, Hamilton, and Ottawa areas.
Position Overview
The Senior Communications Manager will lead on most facets of GreenPAC’s communications and marketing, strengthen the organization’s unique programs and help attract new and on-going support. The Manager will lead on priorities such as GreenPAC’s annual communications and marketing strategies, event planning, and building GreenPAC’s social media profile, and will play a key role in developing and implementing fundraising campaigns and initiatives. This position reports to the Executive Director and works closely and collaboratively with other program managers and the board-led Fundraising Committee.
Responsibilities:
Leads Communications and Marketing for GreenPAC (65%)
- Leads the development, implementation and evaluation of GreenPAC’s annual communications and marketing strategy
- Manages and implements public communications through GreenPAC’s website, e-blast, blog, and social media channels; ensures content is current, engaging and high-impact, with the aim of growing our reach and profile
- Develops and maintains GreenPAC’s branding and communication guidelines and tools
- Manages GreenPAC’s contact management database
- Develops and maintains marketing and fundraising materials, such as brochures and corporate sponsorship packages
- Identifies and secures speaking engagements and earned-media opportunities, including op eds, letters to the editor, guest columns, and other third-party content pieces, and equips the Executive Director and/or Board members to act as strong spokespersons for GreenPAC
- Leads the strategy and development of GreenPAC’s annual report
- Leads planning and logistics for GreenPAC fundraising events, including our annual leadership breakfasts on Parliament Hill and in Toronto
- Manages other in-house communications and marketing projects as needed
Supports Fundraising Campaigns & Initiatives (25%)
- Supports the Executive Director and Fundraising Committee in the development and implementation of fundraising strategies and proposals and leads on e-appeal campaigns
- Supports the Executive Director in reporting back to donors and supporters on the value and impact of GreenPAC’s work
- Supports the Executive Director and Fundraising Committee in developing and implementing strategies to grow and maintain GreenPAC’s list of supporters and individual donors
Supports Election Campaigns & Initiatives (10%)
- Works together with the Executive Director to plan and implement election candidate endorsement campaigns, including recruiting and managing volunteers and leading communications with candidates and the public
- Supports the Executive Director to plan and implement other, special election-related events
Desired Skills and Experience
- Relevant post-secondary degree in Communications, Marketing or a related field (relevant experience will be considered instead)
- 3-5 years’ experience in lead communications or marketing roles (in any sector, including civil)
- Design skills and experience or comfort with a variety of platforms, such as NationBuilder, WordPress, InDesign
- Experience using creative communications and design skills and tactics to communicate value and impact to supporters
- Exceptional writing and editing abilities, with experience successfully communicating across different mediums and with different audiences
- Experience with digital fundraising and social media campaigns
- Experience planning and executing successful events
- Project management experience; organized, manages time well and able to move back and forth between strategy and day-to-day implementation
- Takes initiative, self-driven, nimble – able to work in a fast-paced, virtual environment that frequently needs to adapt to new opportunities
- Strong interpersonal skills to manage relationships with team members, Board, external partners; some experience managing people or teams is desirable
- Experience writing about Canadian politics and/or environmental issues
- Election or equivalent campaign experience
- Bilingual (French/English)
Additional Information
GreenPAC supports and encourages diversity and equity, and we are committed to making staff positions accessible and welcoming to all potential team members, regardless of ethnicity, age, disability, sexual orientation, gender or identity.
We recognize that GreenPAC’s team and Board do not currently represent the diversity of the Canadian population and that this is a significant hindrance to our strength as an organization. GreenPAC is fully committed to changing this reality and is examining how our programs can contribute to the fight against systemic racism and oppression in Canada.