Position Summary

Responsibilities

• Engage with Fair Trade Town and Fair Trade Campus Programs to broaden reach and amplify efforts;
• Assist in the development and expansion of new Fairtrade Programs;
• Forming and managing relationships with fair trade communities, volunteers, and stakeholder groups;
• Developing and distributing innovative education and engagement materials to stimulate involvement in targeted  activities;
• Assistance with various marketing activities and promotions;
• Monitoring and reporting on the effectiveness of outreach campaigns and providing documented insight for adjusting campaigns as necessary;
• Assist in the coordination of trade shows, collaborative events, conferences, sponsorships and speaking opportunities; represent Fairtrade Canada, as appropriate;
• Responsible for the coordination of advertising, both print and digital;
• Perform market research on fair trade industry, market trends,  consumer segmentation, etc.;
• Oversee communication with licensees to encourage participation in events including the donations of samples;
• Develop, implement, and coordinate a yearly Community Outreach plan;
• Coordinate outreach events to mobilize and motivate CSOs and other key stakeholders;
• Develop partnerships both external and internal for community outreach purposes;
• Recruit and train suitable volunteers; maintain and coordinate schedules to ensure continuity and on-going support;
• Participate in the management of key promotional Fairtrade events throughout the year including Awards, Campus Week and Fairtrade Month;
• Speak in the community to inform and educate on the Fairtrade system and the fair trade movement;
• Responsible for CRM management, maintenance and integrity of B2C and Program records;
• Carry out additional assignments as required by the Director of Marketing & Communications, and the Executive Director.

Qualifications Required

• Bachelor’s degree or equivalent work experience preferably in the not-for-profit or association sector in marketing, customer service, sales or outreach;
• Excellent (fluent) writing, communication, and presentation skills in English and French. Spanish an asset;
• Strong computer skills including excellent internet capabilities. Knowledge of design software (InDesign, Photoshop) and web platform Sitecore an asset;
• Preferred knowledge of fair trade issues, community organizing, and activism
• Experience in public speaking
• Ability to work both independently and as part of a team
• A team player attitude
• Excellent relationship management skills and positive, outgoing personality
• The ability to manage a fast-paced work load and prioritize multiple tasks and deadlines while still maintaining a high level of organization  and attention to detail
• May need to be available on evenings and weekends
• Ability to travel frequently to designation ceremonies, conferences and events and transport materials when necessary

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