Is your co-operative business digital marketing strategy up to snuff? Does your co-operative even have a digital marketing strategy? With the right social media tactics, marketing techniques and plan your co-op business can attract new customers/members and deepen their engagement with your co-op brand.

Fred Reibin and Roshan Hoover from Unite Digital Marketing Worker’s Co-operative offer insight and tips into marketing your co-operative big or small, in a digital world.

The webinar will highlight and go over the following:

• Cutting through the jargon in the digital world
• Leveraging the Co-operative Advantage to build relationships
• Creating an effective promotional strategy that incorporates traditional and social media
• Elements of an effective social media strategy
• Effectively allocating promotional budgets
• The art of knowing your customer in the digital world
• Cost effective methods to get started with social media marketing

This webinar is for:

• Any co-op business looking to leverage digital marketing to enhance their business
• Co-op Board Members
• Co-op Managers
• Communications & Marketing Staff
• Social Media Professionals

Event Details

Date: Wednesday , November 20, 2013
Time: 12 PM (CST)
Duration: 1 hour
Registration Fee: $30

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Speaker
April Rinne of Collaborative Lab
 

via Conference Call
January 9th, 2013 @ 11:55am Eastern Time

Over the past several years, the growth of the collaborative economy (also called collaborative consumption or the sharing economy) has accelerated, reflecting people’s growing desire to find innovative solutions to economic pressures, environmental concerns, and a need for greater social connection. Thanks to new technologies, we are able to transact and exchange value with one another in new ways.

In this tele-learning, April Rinne, Chief Strategy Officer with Collaborative Lab and a Young Global Leader at the World Economic Forum, will introduce the fundamental principles of the collaborative economy and explain some of the opportunities and challenges that it presents to businesses and governments. April will share success stories about organizations that have harnessed collaborative economy solutions and provide insight into the cultural narrative that has allowed them to flourish.

In her role with Collaborative Lab, April regularly works with private and public sector clients to reimagine their work through a collaborative lens paired with technology. The firm is especially known for its cross-sector, global approach in three key areas: market understanding and awareness, shareable cities, and business innovation.

There will be a Q&A opportunity during the call and a podcast will be made available to all registered participants following the conversation.

It has been two years since the National Summit in Ottawa where over 500 sector leaders from across Canada met to discuss the four Priorities for Action for the charitable and nonprofit sector. Join Imagine Canada, Volunteer Canada, and Community Foundations of Canada on November 25th as we update you on the progress that has been made to date. You will learn how the sector has worked to:

• improve the diversification and sustainability of the sector’s financing;
• better understand the sector and its impact;
• enhance support for organizations to engage volunteers and external talent; and
• improve the conditions for the attraction and retention of paid staff.

Registration is open to all but spots are limited. Save your spot today!

Webinar Details

Event: National Summit, 2 years later – Where are we now?
Date: November 25, 2013
Time: 1-2pm EST
Language: English (questions will be fielded in both French and English)
Cost: Free

For more information please contact publicpolicy@imaginecanada.ca.

This webinar will be delivered on Tuesday, November 19, in English, from 12:00 p.m. to 1 p.m. (EST) hosted by the MaRS Centre for Impact Investing, through its Social Finance Connects platform, and Employment and Social Development Canada (ESDC).

This webinar will bring together non-profit and government representatives to share their experiences and expertise on social impact measurement. Presenters will provide information on the current context that is driving the need for impact measurement, best practices and challenges. François Weldon, Director General of Policy Research Directorate, EDSC, and Jean-Pierre Voyer, President and Chief Executive Officer of Social Research and Demonstration Corporation, will share their experience and expertise on developing impact measurement.

This webinar is one in a series on social finance related issues. With these webinars, ESDC is moving forward on next steps committed to in the Harnessing the Power of Social Finance report. (/en/page/broken-link?old_url=http%253A%252F%252Fwww.hrsdc.gc.ca).

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Idle No More kicks off the #INM1yr webinar series on November 10th with Anishnaabe activist Winona LaDuke on Restoring Stable Indigenous Economies. Join us at 10am CST on Nov 10th, (11am EST, 10am CST, 8am PST)

BIO

Winona LaDuke (Anishinaabe) is an internationally acclaimed author, orator and activist. A graduate of Harvard and Antioch Universities with advanced degrees in rural economic development, LaDuke has devoted her life to protecting the lands and life ways of Native communities. In 1994, Time magazine named her one of America’s fifty most promising leaders under forty years of age, and in 1997 she was named Ms. Magazine Woman of the Year.

Other honors include the Reebok Human Rights Award, the Thomas Merton Award, the Ann Bancroft Award, the Global Green Award, and the prestigious International Slow Food Award for working to protect wild rice and local biodiversity. LaDuke also served as Ralph Nader’s vice-presidential running mate on the Green Party ticket in the 1996 and 2000 presidential elections. In addition to numerous articles, LaDuke is the author of Last Standing Woman (fiction), All Our Relations (non-fiction), In the Sugarbush (children's non-fiction), and The Winona LaDuke Reader. Her most recent book is Recovering the Sacred: the Power of Naming and Claiming (South End Press). An enrolled member of the Mississippi band of Anishinaabe, LaDuke lives with her family on the White Earth Reservation in northern Minnesota.

She is also the Founding Director of the White Earth Land Recovery Project, a reservation based non-profit devoted to restoring the land-base and culture of the White Earth Anishinaabeg. She helped found Honor the Earth in 1993 and has served in a leadership position since the organization’s inception.

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Speaker
Mary Emery, Head of the Sociology & Rural Studies Department
South Dakota State University
 

via Conference Call
December 12th, 2013 @ 11:55am Eastern Time

To understand how communities work and scale up change, Mary Emery and her partners developed the Community Capitals Framework. In their research they determined that healthy, sustainable communities invested in 7 types of capital: natural, cultural, human, social, political, financial and built. The Community Capitals approach focus on the intersection of these capitals and how they build upon one another to create sustainable change.

Join in this tele-learning to hear from Mary Emery about the Community Capitals approach and how it could be helpful to you in your community work. There will be lots of time for question and answer during the call and a podcast will be made available after the discussion.

Mary Emery focuses on rural and community development including using the Community Capitals Framework (CCF) in evaluation, research on community change, and program planning. She coordinates the Great Plains IDEA - a trans-disciplinary multi-university distance degree in Community Development and is Department Head for Sociology and Rural Studies South Dakota State University.

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