This Strengthening Non-Profits workshop is brought to you through a partnership between Volunteer Manitoba and CCEDNet
October 09, 2014
09:00 AM to 04:00 PM
Not a member? [ register here ]
In the morning learning about Effective Marketing: Why and How. More than ever non-profits are experiencing the pressures of maintaining existing programs with fewer resources. Understanding marketing and being able to leverage existing resources to meet critical goals is paramount. Effective marketing alleviates stress, ignites support and enables non-profits to achieve key goals. By providing measurable results, effective marketing is a critical means to access vital funding and support.
Then in the afternoon, get practical with Developing a Basic Marketing Plan. Many organizational objectives fall short of fruition due to a lack of planning and structure. Without a basic marketing plan in place, critical details get lost and focus becomes diffused amid immediate needs and competing demands. Developing a basic marketing plan is a first step to moving forward toward achieving your priority goals with confidence and efficiency, while leveraging opportunities and controlling costs.
Learning outcomes:
- Defining marketing
- Identifying important trends in non-profit marketing
- Understanding the four P's of marketing within your working context
- Understanding and building a case for support
- Marketing plan basics: assessing and planning to meet your goals and objectives
About the Facilitators:
Wendy J. Miller, President of SWJ Marketing & Advertising has over 20 years of experience and expertise in strategic marketing, advertising, and branding with and for companies and organizations in all industry sectors, including not-for-profit. A Grindley Medal Award recipient, Wendy’s portfolio is full of award-winning advertising, marketing, and public relations projects that have been effectively implemented, successfully distributed, and widely accepted in Canadian, American, Mexican, and Asian markets. She was also a founding partner in one of Western Canada’s largest advertising agencies and started her own full-service agency in 1999.An active community volunteer, Wendy has contributed her skills and knowledge to a number of non-profit organizations including: Prairie Theatre Exchange, United Way of Winnipeg, Heart and Stroke Foundation of Manitoba, Exchange District BIZ, Canadian Public Relations Society, Elizabeth Fry Society, International Association of Business Communicators, and Meeting Professionals International.
Pam Hadder, Creative Partner of SWJ Strategic Marketing & Advertising, is a marketing professional with over 15 years experience including professional sales, public relations, non-profit and for profit administration; staffing and recruitment; and training and facilitation. Her specialties include: brand and identity creation; business solutions and strategy; campaign development and management; event development and management; training and facilitation; media planning and buying; copy writing and features development for print and web; marketing consultation, and brand auditing.
Pam is a strong believer in giving back in the community – currently she shares her time and talents with The Women’s Health Research Foundation of Canada, Sarasavati Productions and the Elizabeth Fry Society.
Location:
United Way of Winnipeg
580 Main Street
Winnipeg, MB
Cost:
$100.00 - CCEDNet members
$145.00 - non-members
The Strengthening Non-Profits workshops are generously supported by the United Way of Winnipeg
