Marketing Your Small Urban Manufacturer: Realizing ROI Using the Tools of the Day
5:00 to 7:00 pm Eastern Time
Made in Montreal, in collaboration with the CEDEC Small Business Support Network (SBSN), is pleased to invite you to their Pecha Kucha™* style networking 5 à 7 soirée devoted to discussing the issues that are important to you, the local manufacturing community. * A format which keeps presentations concise and fast-paced.
Register now
Event Details: The theme of the event will be advertising and promotion, and how to turn promotional $$$ spent into sales on a limited marketing budget. Four (4) localbusinessmen will be presenting on topics such as good and bad social media, conventional media practices, promotion through word-of-mouth, and more! It’s a great opportunity to learn first-hand from pros in the business and from makers who are making shoe-string promotion work for them. There will be time for some open discussion and you’ll have lots of opportunities to meet and mingle with other makers from across Montreal too. About Made in Montreal: (Alex Carruthers) Made in Montreal is committed to promoting and supporting the local manufacturing community in Montreal to foster an environment and culture of making local, buying local, and hiring local - where manufacturing businesses can flourish. We want to see diverse job and entrepreneurial opportunities, a thriving community of local businesses, and locally circulating dollars right here in Montreal. 5:00 - 5:30 | Mingling & Networking 5:30 - 5:45 | Kristina Colpitts, CEDEC SBSN 5:45 - 5:55 | Alex Carruthers, Made in Montreal 5:55 - 6:03 | Jesse Herbert, OopsMark 6:05 - 6:13 | Grant McSorley, Melim Cycles 6:15 - 6:23 | Simon Bertrand, RISE Kombucha 6:25 - 6:33 | Jackson Wightman, Proper Propaganda 6:33 - 7:00 | Questions & Networking | Guest Speakers: Jesse Herbert - OopsMark Jesse is the founder of OopsMark, a company that designs and makes quality leather bicycle and body accessories in Montreal. An engineer by training and in spirit, Jesse is interested in economy and efficiency at every turn. His company has enjoyed exposure in a variety of high profile journals such as the New York Times newspaper, among others. Jesse has lots to share on the subject of promoting, designing and distributing his unique line of wares. Grant McSorley - Melim Cycles Grant is the co-founder and technical director of Melim Cycles. Having studied at the PHD level in product development, product lifecycle management and information management, Grant brings a unique perspective on what it means to run and promote a small local manufacturer. Melim Cycles has developed their own design aesthetic, and they manufacture their own line of cargo bikes right here in Montreal. Simon Bertrand - RISE Kombucha Simon is the acting president of one of Montreal’s most successful and highest profile non-alcoholic beverage manufacturers. RISE Kombucha - the brand and the beverage - is lending considerable sex appeal to an organic fair trade health drink. A student of business administration, music and botanical medicine, Simon brings a unique and holistic perspective to promoting his brand. Jackson Wightman - Proper Propaganda Jackson is the founder and CEO of Proper Propaganda, a successful public relations firm headquartered here in Montreal's South West Borough. His frank and flexible style and strong work ethic have earned him considerable industry credibility. Last year he helped guide a local tech developer to surpass his crowd-funding goal by an astonishing 800%, raising over $800,000.00. Jackson has a rich experience with local manufacturers locally and lots to say about effective promotional strategies. |