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Marketing Your Small Urban Manufacturer: Realizing ROI Using the Tools of the Day

5:00 to 7:00 pm Eastern Time

Made in Montreal, in collaboration with the CEDEC Small Business Support Network (SBSN), is pleased to invite you to their Pecha Kucha™* style networking 5 à 7 soirée devoted to discussing the issues that are important to you, the local manufacturing community. * A format which keeps presentations concise and fast-paced.

Register now


Event Details:
 
The theme of the event will be advertising and promotion, and how to turn promotional $$$ spent into sales on a limited marketing budget. Four (4) localbusinessmen will be presenting on topics such as good and bad social media, conventional media practices, promotion through word-of-mouth, and more! It’s a great opportunity to learn first-hand from pros in the business and from makers who are making shoe-string promotion work for them. There will be time for some open discussion and you’ll have lots of opportunities to meet and mingle with other makers from across Montreal too.
 
About Made in Montreal:          (Alex Carruthers)

Made in Montreal is committed to promoting and supporting the local manufacturing community in Montreal to foster an environment and culture of making local, buying local, and hiring local - where manufacturing businesses can flourish. We want to see diverse job and entrepreneurial opportunities, a thriving community of local businesses, and locally circulating dollars right here in Montreal.  
                      
 
Event Format (p.m.) :
5:00 - 5:30 | Mingling & Networking
5:30 - 5:45 | Kristina Colpitts, CEDEC SBSN
5:45 - 5:55 | Alex Carruthers, Made in Montreal
5:55 - 6:03 | Jesse Herbert, OopsMark
6:05 - 6:13 | Grant McSorley, Melim Cycles
6:15 - 6:23 | Simon Bertrand, RISE Kombucha
6:25 - 6:33 | Jackson Wightman, Proper
                    Propaganda
6:33 - 7:00 | Questions & Networking
 
 
For more information:
Mary Sicoli, Event Coordinator
CEDEC
514-903-3753 (ext. 221)
mary.sicoli@cedec.ca
Guest Speakers:

Jesse Herbert - OopsMark
Jesse is the founder of OopsMark, a company that designs and makes quality leather bicycle and body accessories in Montreal. An engineer by training and in spirit, Jesse is interested in economy and efficiency at every turn. His company has enjoyed exposure in a variety of high profile journals such as the New York Times newspaper, among others. Jesse has lots to share on the subject of promoting, designing and distributing his unique line of wares.

Grant McSorley - Melim Cycles
Grant is the co-founder and technical director of Melim Cycles. Having studied at the PHD level in product development, product lifecycle management and information management, Grant brings a unique perspective on what it means to run and promote a small local manufacturer. Melim Cycles has developed their own design aesthetic, and they manufacture their own line of cargo bikes right here in Montreal.

Simon Bertrand - RISE Kombucha
Simon is the acting president of one of Montreal’s most successful and highest profile non-alcoholic beverage manufacturers. RISE Kombucha - the brand and the beverage - is lending considerable sex appeal to an organic fair trade health drink. A student of business administration, music and botanical medicine, Simon brings a unique and holistic perspective to promoting his brand.

Jackson Wightman - Proper Propaganda
Jackson is the founder and CEO of Proper Propaganda, a successful public relations firm headquartered here in Montreal's South West Borough. His frank and flexible style and strong work ethic have earned him considerable industry credibility. Last year he helped guide a local tech developer to surpass his crowd-funding goal by an astonishing 800%, raising over $800,000.00. Jackson has a rich experience with local manufacturers locally and lots to say about effective promotional strategies.
 

Citizen-Led Sustainable Change Webinar

Thursday, September 4
1-2 pm ET (noon-1 pm CT)

The Story of the Jacobs Center for Neighbourhood Innovation:

The September Citizen-Led Sustainable Change webinar will feature the story of the Jacobs Center for Neighborhood Innovation, presented by Roque Barros and Tom Dewar. Join us on Thursday, September 4, 2014, 1-2 pm ET (noon-1 pm CT).

Jacobs Center for Neighborhood Innovation, San Diego CA

The Jacobs Center is part of a unique partnership involving neighborhood residents and a large network of local and national investors. A local family foundation has spawned a network of engaged residents, community associations, and other investors to convert 60 acres of abandoned industrial land into a thriving (and still expanding) commercial and cultural center known as The Village at Market Creek; and in the process has enabled residents to own 20 percent, and a new neighborhood foundation another 20 percent; while pledging to go out of business and turn over all remaining assets to community in 20 years. This case is an extraordinary example of innovative practice by a philanthropic foundation, and innovative principles of local organizing and financing for local ownership and control. To learn more about this story, click here.

Roque Barros talks about The Village at Market Creek Project, and what led to its success as a unique partnership of local residents and a large network of local and national investors in this video on YouTube.

[ register here ]

Contact
Deb Markley
Center for Rural Entrepreneurship
919-932-7762

Foster a Welcoming and Inclusive Community

What do you do to make people in your community feel welcome? How do you create opportunities for people from all backgrounds to participate fully in building and improving your community?
 
Creating an inclusive community isn’t easy, but many cities and towns are finding achievable ways to start building a more inclusive and welcoming culture.
 
On the next CommunityMatters® conference call, Moki Macias and Tramunda Hodges will join us to talk about how they are fostering inclusive communities at the Annie E. Casey Foundation's Atlanta Civic Site.

[ register here ]

June Conference Call:

Inclusive Communities
Thursday, June 12, 2014
4-5 PM EDT

Featuring:

Moki Macias and Tramunda Hodges of the Annie E. Casey Foundation's Atlanta Civic Site

Community Change: Six Simple Rules in Evaluating Collective Impact

10:00am to 11:30am (CST)

The concept of Collective Impact has captured the imagination of would-be change makers who are eager to be more than the sum of their parts. There are examples of Collective Impact efforts across North America focusing on everything from nutrition, early childhood development, homelessness, poverty, and gang violence. The dramatic expansion in the number and variety of collective impact initiatives has led to more and more people asking, “How do we evaluate collective impact efforts?”
Thankfully, there are decades of work in assessing many other approaches to community change - and some promising emerging practices specifically focused on Collective Impact – upon which to build.

On May 23rd, 2014 RDI will present Mark Cabaj, the President of the consulting company From Here to There and an Associate of Tamarack – An Institute for Community Engagement, via webinar.
Mark’s current focus is on developing practical ways to understand, plan and evaluate efforts to address complex community issues (e.g. neighbourhood renewal, poverty and homelessness, community safety, educational achievement and health).

Mark served briefly as the Executive Director of the Canadian Community Economic Development Network (CCEDNet) in 2001. He was the coordinator of the Waterloo region’s Opportunities 2000 Project (1997-2000), an initiative that won provincial, national and international awards for its multi-sector approach to poverty reduction.

Mark lives in Edmonton, Alberta (Canada) with his wife Leann and their children Isaiah and Zoë.

Audience:
Municipal Managers, Community Economic Development Officers, Local Leaders, Development Practitioners, Municipality Staffs and Managemnt, Students and Faculties, and everyone interested in Community Engagemnt and Collective Impact

For more information or to register contact Rural Development Institute at:
adedirany@brandonu.ca / 204-571-8585 / 800-571-8585
www.brandonu.ca/rdi

Information Webinar on CoopZone On-line Training Program

12pm - 1:30pm Eastern Time

This is an information webinar for those who are thinking about taking one of the courses through the CoopZone On-line Training Program. This webinar is open to anyone. 

Please RSVP to Hazel Corcoran (hazel@canadianworker.coop) by the end of the day on June 12th. You will receive the dial-in information by the start of the day of the call. (If you do not receive it by then, please write again at that time.) 

CoopZone offers various levels of training:

  • The Introduction to Co-op Development course runs from late October through March (but half the number of weeks as the Foundations Program) and is appropriate for people interested in understanding the types and roles of co-ops and the basic co-op development process but who will not be active developers; 
  • The Foundations Program course runs for one year (mid-September - April) for those who may become developers or who are in the position of advising groups interested in exploring the creation of a co-operative enterprise;
  • The Advanced Program (Years 1 and 2) lasts for two years.  This level is designed for people who seek to provide full development services to co-operatives.

All of these on-line courses are designed to fit around a full-time job, taking a few hours per week. The Course Director is Peter Hough, and experienced co-op developers provide mentoring to students.

Click here to find brochures for download

Here's what some of the students have had to say:

"The course is concise, informative and interactive. Mentors and course director are very knowledgeable, skilled, experienced, approachable and helpful. The readings and tools were very useful."  --Billy Granger, SEED Winnipeg. 

"I would absolutely recommend the CoopZone program to anybody interested.  The course is pretty amazing in the way that it creates a common community amongst us aspiring co-op developers and several fully established and tremendously experienced ones. The instructors are great, and the mentoring system gives me the chance to have hours of one-on-one time with an expert in my desired field."  --Joel Ratcliffe, Ontario. 

"The Advanced Co-op Developer training has enabled me to connect with other Co-op Developers and a Mentor which allowed me to apply what I am learning directly to the groups and projects I am working on, in real time.  I would recommend this program for anyone interested in Co-op Development as we are often working alone or in small teams in communities; the course allows you to feel part of a co-op team!"  --Amanda Hachey, CEC-NB

"What I like about the program:
• The webinars and online presentations, and the opportunity to connect with others across the country involved in the same work.
• The mentor element is great it's been wonderful to have access to (my mentor's) wealth of knowledge and perspectives.
• Access to the CoopZone listserv & tele-learning sessions has been good, too.
• The wonderfully curated and assembled reading materials.
• Learning together with great people--the director, cohort and mentors."
               --Zoë Creighton, Upper Columbia Co-op Council.

Information Webinar on CoopZone On-line Training Program

12pm - 1:30pm Eastern Time

This is an information webinar for those who are thinking about taking one of the courses through the CoopZone On-line Training Program. This webinar is open to anyone. 

Please RSVP to Hazel Corcoran (hazel@canadianworker.coop) by the end of the day on May 26th. You will receive the dial-in information by the start of the day of the call. (If you do not receive it by then, please write again at that time.) 

CoopZone offers various levels of training:

  • The Introduction to Co-op Development course runs from late October through March (but half the number of weeks as the Foundations Program) and is appropriate for people interested in understanding the types and roles of co-ops and the basic co-op development process but who will not be active developers; 
  • The Foundations Program course runs for one year (mid-September - April) for those who may become developers or who are in the position of advising groups interested in exploring the creation of a co-operative enterprise;
  • The Advanced Program (Years 1 and 2) lasts for two years.  This level is designed for people who seek to provide full development services to co-operatives.

All of these on-line courses are designed to fit around a full-time job, taking a few hours per week. The Course Director is Peter Hough, and experienced co-op developers provide mentoring to students.

Click here to find brochures for download

Here's what some of the students have had to say:

"The course is concise, informative and interactive. Mentors and course director are very knowledgeable, skilled, experienced, approachable and helpful. The readings and tools were very useful."  --Billy Granger, SEED Winnipeg. 

"I would absolutely recommend the CoopZone program to anybody interested.  The course is pretty amazing in the way that it creates a common community amongst us aspiring co-op developers and several fully established and tremendously experienced ones. The instructors are great, and the mentoring system gives me the chance to have hours of one-on-one time with an expert in my desired field."  --Joel Ratcliffe, Ontario. 

"The Advanced Co-op Developer training has enabled me to connect with other Co-op Developers and a Mentor which allowed me to apply what I am learning directly to the groups and projects I am working on, in real time.  I would recommend this program for anyone interested in Co-op Development as we are often working alone or in small teams in communities; the course allows you to feel part of a co-op team!"  --Amanda Hachey, CEC-NB

"What I like about the program:
• The webinars and online presentations, and the opportunity to connect with others across the country involved in the same work.
• The mentor element is great it's been wonderful to have access to (my mentor's) wealth of knowledge and perspectives.
• Access to the CoopZone listserv & tele-learning sessions has been good, too.
• The wonderfully curated and assembled reading materials.
• Learning together with great people--the director, cohort and mentors."
               --Zoë Creighton, Upper Columbia Co-op Council.

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