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Pop-Up Retail and Community Revitalization

Can pop-up retail help to transform empty storefronts into thriving local business?
Yes, it can — Join this webinar to learn more.

Pop-up retail spaces are sprouting up across North America for good reasons — they lower the barrier to entry for local entrepreneurs while filling vacant or underused storefronts. 
With our partners at BALLE, New Dream co-presents a special webinar event: Pop-Up Retail and Community Revitalization — Turning Empty Storefronts Into Springboards For Local Business.

As described in our Guide to Going Local, this webinar will explore how one successful pop–up venture, popuphood, has helped jumpstart local businesses and revitalize an Oakland, CA neighborhood.

Join popuphood co-founder Sarah Filley to hear how they started this venture, what challenges and successes they’ve faced, and how pop-up retail space can be used to support local businesses in your community. 

Learn more about popuphood from this video

Download the free Guide to Going Local today.

WEBINAR INFORMATION:
Pop-Up Retail and Community Revitalization: Turning Empty Storefronts Into Springboards For Local Business
Date: Tuesday, September 24, 2013
Time: 1:00pm-2:00pm EDT (10:00-11:00am PDT)
Cost: $25 — Free for New Dream members until September 11 — see below!

Guest speaker:

Sarah Filley is a co-founder of popuphood. She has pioneered projects committed to resilient futures, vital economies, and civic engagement. She stimulates creative thinking and practical disruptive innovation to strategize business partnerships and masterminds creative engagement with positive social impact. She is a consultant, curator, artist and designer, public speaker and writer.

Special registration offer for New Dream members!

Sign up for this webinar by September 11 to register for free — Use discount code CNADfree2013.

Registration Instructions:  When you register for the webinar, on the first page please select the "General Public/Localist" attendee type (unless you are a BALLE Champion or Leader member, then select the appropriate attendee type). On the final page, there will be a place to enter a discount code. Enter the code CNADfree2013 and click "Recalculate." The code will cancel out the cost, allowing you to register for free. 
Note: This code is only valid until September 11, 2013.

How To Build The Ultimate In Word of Mouth Marketing

Communicating your message on the internet can be a challenge.

If you are confused about internet marketing for your business, this webinar will help you to develop a strategy so when your customers are looking for your products and services, you are there.

The best marketing tool and easiest way to increase your sales happens when people say good things about you.

In this webinar, M.J. Plebon teaches you how to spark free word-of-mouth conversation about your business.

He will demonstrate how to create your word-of-mouth message and then give people the opportunity to spread the word about you and how to transform your dominant selling idea into a repeatable word-of-mouth message.

Format:
12:00 - 12:45 pm | Welcome/Presentation
12:45 - 01:00 pm | Questions & Answers

Webinar participation is FREE, but registration is required. 

Once registered, you will receive the access

instructions for webinar participation.

Guest Speaker:

M.J. Plebon
Online Marketing and Social Media Specialist

With over 25 years in sales, marketing and executive management, M.J. left the corporate world in 2008 to start his own venture into marketing consulting for small and medium size businesses.
 
He quickly realized that local businesses needed assistance in differentiating themselves from their competition. They also needed guidance on marketing their business on the internet. 
 
M.J. has developed a range of products and services for marketing local businesses called communication-IMPACT™. He has kept up to date in the fast moving pace of the world wide web. He works with business owners to better understand their customers and customer habits.
 
He is your small local business internet marketing expert.
 
View M.J.'s complete biography, and his website: Communication-IMPACT.ca.

Ethnocultural co-operatives: Race, society and co-operative emergence

The Measuring the Co-operative Difference Research Network is pleased to offer this free public webinar:

This webinar will open the dialogue on ethnocultural co-operatives (specifically reflecting on examples across Canada and the US) and the place of these co-ops in the larger society. The two featured speakers are both undertaking research as part of the Measuring the Co-operative Difference Research Network: Jo-Anne Lee of the University of Victoria and Jessica Gordon-Nembhard of John Jay College, affiliated with the City University of New York.

Jessica Gordon-Nembhard will begin the webinar by providing a description of co-ops emerging in African American contexts in the US. Through her discussion of the history and examples, participants will better understand how co-operatives emerged in response to the social context, race relations and people living on the margins.

Jo-Anne Lee will examine how researchers have written about cooperatives and the absences in our understandings of co-operatives in Canadian society using the Japanese Fishing Cooperatives on the West Coast as a case study.  Co-operatives play many different roles in nation formation.  As social entities, co-operatives are bound to reflect existing power relations in the larger society including those of race, gender, class and colonialism. In addition, Jo-Anne will explore a couple of key questions:

How can we understand the relative absence of knowledge about "ethnic" cooperatives? How has this lacunae affected our knowledge and understanding of cooperatives? She will engage participants in a conversation that shifts from normative and descriptive discussions to critical thinking and reconceptualizing the role of cooperatives in larger social, cultural, political and economic contexts.

Speaker bios available here

Read more

Register here

 

Co-operative identity and branding: An exploration in putting your co-op foot forward

The Measuring the Co-operative Difference Research Network invites to you this free, public webinar:

This webinar will explore the much-debated topic of co-op branding and identity. The three featured speakers will dig into this topic from different perspectives; grounded both in research as well as experience.

Georgina Whyatt will begin with an overview of her research on the implementation of a 'marketing our cooperative advantage (MOCA)' strategy. She will focus particularly on  the internal challenges to implementing such as strategy. She explored whether values are something that has to be balanced with business growth or if the two go hand in hand. She also delves into the impact of values and co-op identity on management commitment, marketing messages, internal communication/training, business processes aligned with values/ principles, and so forth. She will describe how coops/CUs work to overcome those challenges in their businesses and their branding.

Donna Balkan will present her recent research exploring co-operative identity as illustrated on Canadian co-op websites: Co-op Identity 2.0. She will speak to her metrics for measuring whether co-op identity is showcased and the results of her scan of nearly 100 co-ops and credit unions (including the 50 largest co-ops in Canada).

Carolyn Hoover of DotCooperation will speak about the “dot coop” brand, how this url showcases co-op identity and she will provide an overview of the global picture in terms of which sectors are using the .coop url.

Participants will be invited to engage with the speakers and other participants for the last portion of the webinar with their questions, comments and ideas.

Speaker bios available here

Read more

Register here

 

New thinking on co-operative governance - Highlights from the International Co-operative Governance Symposium

The Measuring the Co-operative Difference Research Network is pleased to offer this free public webinar:

This webinar features the two conference organizers for the International Symposium on Co-operative Governance (September 5-7, 2013 in Halifax, Nova Scotia): Karen Miner, Managing Director of Co-operative Management Education and Dr. Sonja Novkovic, Professor of Economics both from Saint Mary’s University.   The webinar will share the highlights from the Symposium including linkages to the Participation theme from the ICA’s Blueprint for a Co-op Decade and new ideas and challenges emerging in the field of governance of co-operative enterprises. This webinar also aims to build on the themes and ideas raised at the Symposium by inviting participants to engage with questions and ideas about the direction of co-operative governance.

About the speakers:
Karen Miner is the Managing Director of Co-operative Management Education at Saint Mary’s University, responsible for both the Graduate Diploma in Co-operative Management and the Master of Management, Co-operatives and Credit Unions.  Karen has a strong history in co-operative governance having served on the boards of Mountain Equipment Co-op and the Canadian Co-operative Association among others. Karen is also a certified director through the Institute of Corporate Directors.

Dr. Sonja Novkovic is the Academic Co-Director of the Measuring the Co-operative Difference Research Network. She is a professor in the Department of Economics within the Sobey of School Business at Saint Mary's University. Dr. Novkovic's research involves working with worker co-ops to improve their ability to operationalize the ICA principles and values through governance and management practices. Dr. Novkovic is also the Chair of the Committee on Co-operative Research with the International Co-operative

Read more

Register Now

 

How to Improve Job Readiness with the Hard-to-Employ

Join NNSP for a webinar with Larry Robbin on Tuesday, October 8
11:00 AM - 12:30 PM Pacific / 2:00 - 3:30 PM Eastern
$45 to register / $25 for NNSP members

Do you struggle to help people with limited work histories, multiple barriers, or low motivation to find employment? How can you improve the job-readiness of these hard-to-employ individuals?

People who are hard-to-employ may have little or no work history, multiple barriers to employment, and low levels of motivation to go to work. Serving this group with effective job readiness strategies has often been a huge challenge for workforce programs.
 
Part of the problem is that most people doing workforce and sector work do not come from the ranks of the hard-to-employ, so it is difficult for people to understand the worldview of the population. This revealing webinar will help you see the world through the eyes of the hard-to-employ so you can design appropriate strategies to work with them.
 
In the webinar, you will:

  • Find out from interviews with hundreds of people that made the journey from hard-to-employ to working person what helped them make that journey.
  • Learn multiple innovative job readiness strategies that worked for these individuals so you can put them into your work.
  • Discover how to shift your work from an information-based to an experience-oriented model.
  • Find out how to use cohorts, program alumni, and individual empowerment strategies to improve job readiness.
  • Organize a job readiness coalition that will provide wrap-around, comprehensive barrier removal services.

If you want to help people who are far from being in the labor market move closer to employment, do not miss this webinar.

larry-robbin-photoAbout the presenter:

Larry Robbin, Executive Director of Robbin and Associates, has over 45 years of experience in workforce development working with the hard-to-employ. Besides his direct service experience, Larry has designed successful workforce programs for every population that can be found in the ranks of the hard-to-employ. His innovative approaches have been used to lead thousands of people from long-term unemployment and multiple barriers to a paycheck. Larry is widely regarded as a national expert on helping hard-to-employ people become job ready. He has trained over 100,000 people and presented at over 500 workforce and business conferences.

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