Aaron Joe is owner/operator of Salish Soils, a facility making top-quality soil on the Sunshine Coast. Aaron is First Nations and committed to creating employment for his community. He shares some of his vision and lessons learned along the way.

When you are starting a business, sometimes people don't like what you are doing. He reflects on the importance of when to listen to feedback and when to keep going despite criticism.

This video is part of the curriculum of LEAP!, an eight week accelerator program for brand new start-up social entrepreneurs in rural B.C. LEAP! (Local Entrepreneurship Accelerator Program) is delivered by SFU Community Economic Development in partnership with local organizations.

To find our more about inviting LEAP! To your community, email ced_info at sfu.ca.