Knowing who your customers are and how to reach them is key to business success.

Candace Campo, owner and operator of Talaysay Tours on the Sunshine Coast, talks about her different customer segments and the channels she uses to connect with them. She also shares some of the lessons she learned as she built her successful kayaking and aboriginal tourism business.

This video is part of the curriculum of LEAP!, an eight week accelerator program for brand new start-up social entrepreneurs in rural B.C. LEAP! (Local Entrepreneurship Accelerator Program) is delivered by SFU Community Economic Development in partnership with local organizations.

To find our more about inviting LEAP! To your community, email ced_info at sfu.ca.

Program Info