The Société de développement économique de la Colombie Britannique or SDECB (The Francophone Economic Development Society of British Columbia) is seeking candidacies for a Marketing and Communications Agent summer position. The successful candidate will be responsible to oversee the communications activities surrounding the BC ÉCONOMUSÉE Initiative.

An ÉCONOMUSÉE is a for-profit craft or agrifood business that uses authentic, traditional production techniques or know-how. It is a living environment that showcases artisans by opening their workshops to the public and providing visitors with a unique and genuine learning experience. The ÉCONOMUSÉE network is international and recognized by UNESCO as a model for the preservation of intangible cultural heritage. There are over 30 ÉCONOMUSÉES in Northern Europe and 50 in Canada, including 2 in British Columbia.

The Marketing and Communications Agent will work in a bilingual (French/English) environment and will report directly to the Project Manager in Victoria.

Responsibilities

Communications and Marketing Tools

• Research and assist in the development of a marketing and communications plan to promote the BC ÉCONOMUSÉE network to various target markets
• Develop a public relations and communications strategy to engage local and regional print, audio and visual media through various means including the writing of articles and press releases
• Expand upon the existing electronic marketing and communications strategy and develop content for the new ÉCONOMUSÉE website, social media, e-newsletter, blogs, etc.
• Participate in promotional events and activities when required

Primary Market Research

• Develop a survey to measure visitors’ expectations and satisfaction levels with their onsite ÉCONOMUSÉE experience
• Work with artisans to maintain an open dialogue throughout the research process
• Gather, analyse and write a report about the survey methodology and results

Event Coordination

• Assist in the planning, promotion and execution of the launch of a new ÉCONOMUSÉE in the fall of 2014
• Coordinate with the videographer and photographers to successfully carry out the summer audiovisual production

Other tasks

• Develop educational and promotional materials targeted at younger audiences
• Assist with the research and writing of grant applications
• Other tasks as needed

Qualifications

• Be currently enrolled at a Canadian university or college in marketing, communications, public relations, business administration or other related field (or recently graduated)
• Have the intention of going back to school in the fall of 2014
• Possess excellent research and communications skills (oral and in writing)
• Be bilingual in French and English (advanced)
• Have a valid driver’s license
• Be a team player and able to work independently
• Be able to multi-task and work under pressure

This position is partially funded through Canadian Heritage Young Canada Works program. All candidates must meet the program requirements in order to be considered for this position. For more information, please visit: http://canada.pch.gc.ca

Contact

To be considered, resumes and cover letters must be sent before 4:00pm on Friday, May 2nd 2014 via email to Geneviève Casault, Project Manager, at gcasault@sdecb.com. No phone calls please. We thank all applicants for their interest. However, only candidates selected for an interview will be contacted.

About the SDECB

The Société de développement économique de la Colombie Britannique represents the economic interests of the francophone and francophile community in BC by offering business services and resources to entrepreneurs, actively supporting communities with their economic development strategies and working to develop and promote bilingual tourism experiences.