Principles By Plan: Weaving the Co-op Principles into Your Strategic Plan
11am Eastern Time
Leveraging the cooperative principles to help members understand the cooperative difference and its value is one of the primary focal points of every co-op communicator. Being a cooperative can be a competitive edge when you have loyal members who get what it means to be part of a cooperative. In this session, TCEC presents a case study showing how their communications team incorporated the cooperative principles into their communication efforts.
Participants will learn:
- How to craft a strategic plan with the cooperative principles in mind.
- How to build an editorial calendar incorporating the cooperative principles.
- Telling your story with the cooperative principles.
Presenter:
JuliAnn Graham, Communications Coordinator, Tri-County Electric Cooperative (TCEC)
JuliAnn Graham has been TCEC’s communicator for nearly eight years. Chris Purdy is the cooperative’s vice president of Member Solutions and Leslie Kraich is TCEC’s community and member relations coordinator. Together, they work to ensure TCEC’s members understand the cooperative difference by incorporating the seven cooperative principles into their strategic communications plan and weaving them into everyday communications. Graham is a Certified Cooperative Communicator through the National Rural Electric Cooperative Association. In 2014, the TCEC communications team won the Top Rural Electric Co-op Communicator award in the Oklahoma Association of Electric Cooperative’s annual newsletter contest. In 2013, the cooperative scored an 87 on the American Customer Satisfaction Index, which was an all-time high for the co-op.
Who should attend:
This webinar is designed for any cooperative communicator or leader.
Registration:
The deadline to register is March 18. To ensure your spot in this webinar fill out the registration form and fax, mail or scan to email with payment to:
Cooperative Communicators Association
174 Crestview Drive, Bellefonte, PA 16823-8516
Fax: 814-355-2452 | Email: registration at communicators.coop
In many parts of the country real and perceived differences divide rural and urban communities. Divisions rooted in competing political priorities, divergent cultural norms, and disparate socio-economic conditions often prevent conversations about shared interests.